High Lands / A Building Lot, from the Jokes series (N118) issued by Duke Sons & Co. to promote Honest Long Cut Tobacco 1890 - 1893

This trade card, part of the "Jokes" series, was created by W. Duke, Sons & Co. between 1890 and 1893 to promote Honest Long Cut Tobacco. The humorous image features a man inspecting a "High Lands" real estate lot through a magnifying glass, while a beaver carries a brick on its back, humorously representing "A Building Lot." The card, now held in the Metropolitan Museum of Art, reflects the company's clever marketing strategy using whimsical illustrations to appeal to potential consumers of their tobacco products.