Untitled (general goods store interior) c. 1920s

Editor: This striking photograph, simply called "Untitled (general goods store interior)" by John Deusing, captures a retail space. The high contrast makes it almost dreamlike. What symbols stand out to you in this image? Curator: Look closely at the image. The symmetry, rows of goods, even the fans overhead—they speak to the promise of abundance and the organization of desire. What memories or associations does the image evoke for you? Editor: The order does create a sense of calm, but perhaps also of being overwhelmed by choices. Curator: Exactly. The photograph captures a moment in the evolution of consumer culture, where the sheer volume of goods becomes a symbol in itself, influencing our perceptions and behaviours. Editor: I see that so clearly now. It’s amazing how much is packed into this one image. Curator: Indeed. The symbols reveal a complex interplay between commerce, culture, and our collective psyche.