Miss Borris, from the Actresses series (N203) issued by Wm. S. Kimball & Co. 1889

This small card, from the late 19th century in the United States, was made by Wm. S. Kimball & Co. as part of their Actresses series, a set of collectible cards included in cigarette packages. These cards reflect the burgeoning celebrity culture of the time, particularly the fascination with actresses, who occupied an ambiguous place in society, both admired and scrutinized. Kimball, like other tobacco companies, capitalized on this popularity by using images of actresses to market their products, aiming to appeal to a broad consumer base. This particular card, featuring Miss Borris, would have been one of many in a set, encouraging consumers to collect and trade them, fostering brand loyalty. The image itself, with its emphasis on beauty and elegance, speaks to the cultural values of the Gilded Age. Researching the careers and reputations of actresses like Miss Borris gives us insight into the social and cultural norms of the time. These cards, initially ephemera, now serve as valuable historical documents, revealing the complex interplay between commerce, celebrity, and social identity.