Untitled (neon lights at night, sign for flowers) c. 1950

Editor: So, this photograph, "Untitled (neon lights at night, sign for flowers)," by Jack Gould, it's teeny, just a few centimeters! It feels like a captured moment, a fleeting roadside attraction. What do you see in it? Curator: I see a whisper of old Americana, a roadside poem rendered in glowing gas. It's a valentine to those forgotten corners where the mundane becomes magical at twilight. It also reminds me of the great American photographer, William Eggleston. What do you think? Editor: I see that, the Eggleston vibe. It is both romantic and… a little sad? Like the last flower shop open on a rainy night. Curator: Precisely! It's the beauty in the everyday sadness. Gould's photograph reminds us that even artificial light can hold a genuine emotion. Editor: I never thought of neon as emotional, but I get it. There's something so poignant about this little glow.