Skate, from the Fish from American Waters series (N8) for Allen & Ginter Cigarettes Brands 1889

This chromolithograph of a skate, from the Fish from American Waters series, was made by Allen & Ginter for their cigarette brands in the late nineteenth century. It exemplifies the cultural phenomenon of the Gilded Age, where consumerism became deeply entwined with education and entertainment. Small cards like this were inserted into cigarette packs, enticing customers with collectible images. The images offer a glimpse into the era's fascination with natural history and American identity. Note how the detailed depiction of the skate in its aquatic environment reflects a growing interest in scientific observation and documentation. The cards, though promotional, circulated knowledge and shaped public perceptions of the natural world. Understanding this image involves exploring the history of advertising, popular culture, and the evolving relationship between commerce and knowledge dissemination in America. We should consider the social impact of such marketing strategies and the ways in which they reflect and shape cultural values.