George Bubear, Oarsman, from World's Champions, Series 1 (N28) for Allen & Ginter Cigarettes 1887

This is an advertisement trading card for Allen & Ginter Cigarettes, featuring George Bubear, an oarsman. Produced in Richmond, Virginia, these cards reflect a specific moment in American history, the late 19th century, when consumer culture was rapidly expanding and tobacco companies used images of popular athletes to market their products. The image of Bubear, with his distinctive mustache and striped shirt, speaks to ideals of masculinity and athleticism. Yet, it also reminds us of the complex interplay between sports, commerce, and identity. These cards were collected and traded, acting as social currency that celebrated white, male achievement. Consider how the commodification of Bubear’s image through the lens of advertising shaped perceptions of who was valued and visible in society. What did it mean to be a ‘world champion’ in this context, and who was excluded from that definition? This little card holds within it a bigger story about power, representation, and the construction of fame.