Lucy Emerson, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a trade card of Lucy Emerson from the Actors and Actresses series, made by Allen & Ginter for Virginia Brights Cigarettes. These cards were distributed in cigarette packs, revealing a moment in the intersection of commerce, celebrity culture, and gendered representation in the late 19th century. Lucy Emerson, a stage actress, is presented in profile, her gaze directed off to the side, perhaps suggesting aspiration or contemplation. As a commercial image, it reflects the commodification of female performers during this era. The card participates in constructing and circulating ideals of feminine beauty and success. The Virginia Brights Cigarettes brand, in turn, aligns itself with these ideals, subtly associating smoking with the allure and sophistication of actresses like Emerson. What does it mean to attach a name and likeness to a product? This card reminds us that identities, even those of celebrities, can be packaged and sold.