Gezicht in de Calle de la Marine in Puerto de la Cruz, Tenerife 1900 - 1920

This photograph shows the Calle de la Marina in Puerto de la Cruz, Tenerife, and was produced by Fotografia Alemana. As photography developed in the 19th century, the relationship between the Western world and the countries it colonized was shaped by images like this one. This photo presents a romantic vision of Tenerife, emphasizing its exotic landscapes and picturesque architecture. But how does this image participate in larger colonial projects? What ideological work does it perform? The image presents a seemingly objective view of Tenerife, but the photographer's choice of framing and composition inevitably reflects a particular perspective and set of values. By seeking out the visual language of the time and place we might better understand its cultural and institutional context. Only through understanding the photograph’s social and institutional background can we appreciate its significance as a cultural artifact.