Card Number 382, Christol Heeth, from the Actors and Actresses series (N145-3) issued by Duke Sons & Co. to promote Cross Cut Cigarettes 1880s

Curator: Here we have Card Number 382, featuring Christol Heeth. This print, from the Actors and Actresses series, was produced in the 1880s by W. Duke, Sons & Co. to promote their Cross Cut Cigarettes. Editor: Oh my. My first thought is that this feels like a glimpse into a very smoky, turn-of-the-century dream—the sepia tones, the actress with a cocktail and a sort of queenly vibe. Curator: The composition is interesting, isn’t it? The subject, Christol Heeth, occupies a shallow space, almost stage-like. The backdrop is minimal, focusing attention entirely on her presence and costume. The limited palette of browns and creams further emphasizes the photographic techniques characteristic of that era. Editor: Right, it's like she's stepped out of a theater production and into an advertisement. I can almost hear the piano music and the clinking of glasses. The fact that it was intended to be part of a series adds another layer, creating an imagined narrative for these actors and actresses. What a concept: an individual artwork becomes part of a whole that glorifies the tobacco industry. It is pretty insidious actually. Curator: Indeed, the photograph’s primary function as advertising cannot be overstated. These cards, often collected and traded, became incredibly popular marketing tools. What might seem innocuous reveals broader social trends in consumer culture and the cult of celebrity. Editor: And look at her expression. Is that cheeky amusement? A subtle defiance? She knows she's selling something—and seems totally fine with it. Makes me think, what would she make of all of this today? The fame, the scrutiny… or maybe I’m just projecting. Curator: A valid interpretation, considering photography, as medium, continues to evolve in its meaning and social impact. Ultimately, we are looking at a carefully constructed image designed to evoke a certain lifestyle, associating cigarettes with glamour and theatrical flair. Editor: I am so glad we don't have those anymore! Curator: On that point, I thoroughly agree!