Clemantis (Clemantis Flammula), from the Flowers series for Old Judge Cigarettes by Goodwin & Company

Clemantis (Clemantis Flammula), from the Flowers series for Old Judge Cigarettes 1890

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print

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print

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watercolour illustration

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watercolor

Dimensions: sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)

Copyright: Public Domain

Editor: This is "Clemantis," made around 1890 by Goodwin & Company. It’s a print, likely a watercolor drawing, that features the clematis flower against this bold orange background. It feels almost… decorative, like something you’d see on a vintage advertisement. What strikes you about it? Curator: The immediate formal quality is the flattened perspective. There's a clear understanding of spatial relationships, yet the depth is severely limited. Consider the use of color; the high chroma orange flattens the space, while the localized greens and whites, particularly in the blossoms, provide the necessary contrast to allow our eyes to visually disentangle them. Editor: That makes sense. The flatness is definitely noticeable, and the orange is so intense. Are you saying the colour palette, as a structural element, helps us differentiate the subject? Curator: Precisely. Consider also the composition; the arrangement of floral elements doesn't strive for naturalism. It’s more about creating a visually balanced and pleasing arrangement within the limited frame. Notice how the forms are stylized; the outlines, the shapes of the leaves—these all speak to a concern for aesthetic effect over accurate botanical representation. Editor: So it's less about portraying nature and more about creating a balanced visual design. Does that focus tie into something broader about the artwork's purpose? Curator: Yes, the flattening, combined with decorative composition, echoes the influence of Japonisme, an art movement informed by Japanese prints that became increasingly popular during that period. In short, "Clemantis" reveals a conscious selection of style. Editor: I hadn’t thought about the Japanese influence, but that’s clear now! It’s fascinating how much can be gleaned just from analyzing the structure. Curator: Indeed. Analyzing the formal qualities provides invaluable access. In this case, it elucidates both the aesthetic intention and the cultural context shaping this seemingly simple floral study.

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