Swing and Snap Up, from the Gymnastic Exercises series (N77) for Duke brand cigarettes 1887

This is a cigarette card, part of the Gymnastic Exercises series, created by W. Duke, Sons & Co. around the turn of the 20th century. The composition centers on a female figure in mid-swing. Her body forms an arc, mirrored in the curve of her posture. The eye is drawn from the geometric diamond pattern of her lower body to the more organic, flowing lines of her torso and arms. The tension between geometric and organic shapes creates a dynamic visual field, a sense of contained movement. Consider how the artist uses the female form to promote the Duke brand. The card juxtaposes notions of athleticism with the sensuality of the female body. The gymnastic theme speaks to modernity, health, and vitality, while the figure herself embodies contemporary ideals of beauty and allure. In essence, the artist uses these visual strategies to align the Duke cigarette brand with desirable qualities and cultural values.