Louise Montague, from the Actors and Actresses series (N45, Type 8) for Virginia Brights Cigarettes 1885 - 1891

This card featuring Louise Montague was produced by Allen & Ginter for Virginia Brights Cigarettes in the late 19th century. It's one of many from their "Actors and Actresses" series, revealing a fascinating intersection of entertainment, advertising, and emerging consumer culture. Made in the United States, this card reflects the growing popularity of both theater and tobacco. The late 1800s saw a boom in commercial imagery. Tobacco companies were eager to capitalize on celebrity endorsements. Cards like these were inserted into cigarette packs, encouraging collecting and brand loyalty. They also offer insights into the social status of performers like Montague, and the ways in which fame was cultivated and commodified. The fact that a figure such as Louise Montague was chosen to represent this brand tells us much about the marketing strategies of the time. To fully understand this image, it is helpful to consult playbills, theatrical reviews, and advertising ephemera from this period. By situating this card within its historical context, we can better appreciate its cultural significance.