Gezicht op de Vleeshal aan de Oudezijds Voorburgwal te Amsterdam 1780

Caspar Jacobsz. Philips created this print of the Amsterdam Vleeshal in 1780. It shows the facade of the Meat Hall, a public building in a time when Amsterdam was a major center for trade and commerce. The image operates within a Dutch tradition of civic portraiture. But rather than an individual, here the city itself is the subject. Philips emphasizes the order and prosperity of Amsterdam through its architecture. You'll notice the clean lines, symmetrical design, and the prominent placement of civic symbols. All create a sense of stability and pride. But prints like these were also commodities. Sold to locals and visitors, they participated in a growing tourist industry. They shaped perceptions of Amsterdam as a center of commerce and culture. To understand this image fully, we can turn to archival records, maps, and other historical documents. These sources reveal the complex social and economic forces that shaped both the city and its representation in art.