Dimensions: height 80 mm, width 105 mm
Copyright: Rijks Museum: Open Domain
Jan Schüller created this photograph, entitled 'Redcraft Home', during the St. Louis World Fair of 1904. It depicts a large, two-story house with a prominent porch, set within an expansive lawn. The photograph serves as a fascinating cultural artifact, reflecting early 20th-century American aspirations of domesticity and prosperity. The house, with its architectural style, symbolizes middle-class ideals of homeownership. It's important to remember that the St. Louis World Fair was a monumental display of industrial progress and societal achievements. Schüller's photograph, encountered at this fair, captures a particular vision of the 'American Dream' as it was marketed and consumed at the time. It's a carefully constructed image, designed to evoke feelings of stability, success, and belonging. To truly understand the photograph, one would need to delve into archives, real estate records, and sociological studies to gain a deeper insight into the cultural values and historical context that shaped its creation and reception. The meaning of art is dependent on social and institutional context.
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