Nicolas Jean-de-Dieu Soult, from the Great Generals series (N15) for Allen & Ginter Cigarettes Brands 1888

This small card, part of the Great Generals series, was made by Allen & Ginter for their Richmond cigarettes. The chromolithographic print process allowed for mass production, and the collectible cards were included in cigarette packs as a marketing strategy. The portrait of Nicolas Jean-de-Dieu Soult is rendered with remarkable detail for such a small format. The lithographic technique—using stones to transfer an image—allowed for nuanced tones and lines, capturing the general's likeness and the drama of battle in the background. The card's surface is smooth, the result of careful printing and layering of inks. These cards weren't just about selling cigarettes; they were about selling aspiration, success, and knowledge. The company aimed to educate and entertain their customers, while simultaneously promoting their brand. The amount of labor involved in the harvesting of tobacco, design and printing of the cards reflect the expansion of consumer culture. By viewing this card, we can consider how it transcends the divide between commerce and culture.