Alcazar d’Eté, Louise Balthy 1893
julescheret
typography, poster
art-nouveau
typography
genre-painting
poster
"Alcazar d’Eté" is a lithograph poster created by Jules Chéret in 1893. It features a dynamic image of Louise Balthy, a performer at the Alcazar d’Été, a popular Parisian entertainment venue. Chéret, known as the "father of the modern poster," used bold colors and a theatrical style to capture the energy and excitement of the Parisian nightlife. The poster's striking graphic design and use of flat color, characteristic of Art Nouveau, were groundbreaking and influential in the development of graphic design. This poster, like many of Chéret's works, was created to advertise the venue and the performer, but also to embody the spirit and beauty of the Belle Époque.
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